Personal

Business

Marketing

Partnership

The Business Training Program is provided in partnership with the Colombian Consulate in Toronto.
(2017 - 2021).

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Origin, Evolution

It was created to answer the needs of immigrant women of varied educational backgrounds to generate income.

The Colombia Nos Une "Mesa de Mujeres" initiative from the Colombian Consulate in Toronto originated to support women, historically the primary breadwinners in Latin American households.

In conjunction with the Colombian Consulate (2017 to 2021) under its international Colombia Nos Une arm, our Business Training Program has evolved to cater to the evolving needs of our audience, thus creating different theoretical and practical courses for Women, Latin American Immigrants and Entrepreneurs in general. Below you'll find interchangeable modules and topics we have covered over the years.

Our feature Business Training program delivers "Business Strategies for Entrepreneurs" over eight weeks.

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Get in touch for details about our courses.

Personal Growth

Participants explore, develop, and strengthen personal skills.

Business Strategy

How a company will set and achieve goals, meet customers, expectations and sustain competitive advantage in the marketplace.

Operational  Strategy

Develop a highly detailed plan that provides a clear picture of how to achieve an organization's goals.

Financial Strategy

Develop a plan to finance overall operations to meet the short and mid-term objectives of an organization.

Marketing Strategy

How to develop an effective digital marketing communications plan to engage with customers.

Self Discovery /

Self Knowledge

Through personal exploration, participants connect with, strengthen and share their intrinsic power. They identify actions that are within their control and explore how to manage actions beyond their control.

01.02.

Leadership

September 26

Participants learn methods to develop assertive leadership.



01.03.

Empowerment

Participants explore aspects of life that are within their control and develop strategies and skills to reach their potential.



01.04.

Lifelong Project

October 10

Participants discover the importance of dreams, goals and the process to accomplish projects and lifelong goals.



02.01.

Idea Validation

The Canvas Model is used to identify, describe, design, challenge, and pivot participants’ business models.



02.02.

Business Planning

October 24

Participants will gain insights into the basic steps of business plans.



02.03.

Business Plan

This session addresses how to develop a business plan, breaking down the sections into an easy-to-follow method for entrepreneurs.



02.04.

Establishing

a Business

November 7

Participants learn the steps and requirements to incorporate a business in Canada.



03.01.

Communications

Participants will learn how to write the right message to communicate effectively. They will be taught Canadian business culture and ethics.



03.02.

Marketing

Fundamentals

November 21

This session covers trends and basic concepts of Marketing, Branding and Marketing Communications.



03.03.

Strategy

Participants will learn the basics of Branding. They will identify what they want to communicate and develop marketing communication strategies.



03.04.

Tactics

December 5

In this session participants build and manage their brand: business name, slogan, customer service, social media, website, public relations.